As Pahang becomes more advanced in its urban exposure, shopping and entertainment have been lesser scarce and grow expeditiously.

To escape the entrapment of busy daily occupations, Pahang is also well known for its 'water-escapism' as its killer attraction. With that, these beaches, islands, and lakes promote tremendous serenity and relaxation with numerous side activities.

Extreme sports and outdoor activities have become major stress relievers within society.

Pahang, the largest state in Peninsular Malaysia, is endowed with a diverse range of attractions. Nearly two-thirds of the state is enveloped in a rainforest, making it a magnificent enclave of lush greenery, exotic wildlife and an abundance of natural attractions.

Pahang offers a variety of delicious local delicacies. Among the must-have food in Pahang are the state’s famed Keropok Lekor and Sata (both made from fish meat) and Ikan Patin Masak Tempoyak – a traditional soupy fish dish eaten with rice using the “Patin” fish (a type of freshwater catfish) found in abundance in the rivers of Pahang.

The cool and sweater weather is essentially another hallmark of Pahang. These highlands offer much on the experience of low temperature for vegetables, fruits, and infamous tea plantations in Cameron Highlands and enormous indoor and outdoor theme parks in Genting Highlands.